If you employ a designer who creates your new logo, you will own the copyright in it. The exception to this should be noted by the words “in the course of their employment”.
Before you use any images on your website, always make sure that you have the copyright owner's permission and don't assume that if it doesn't have a copyright symbol that it's okay to use. It's better to be safe than sorry.
The golden rules of logo design This means brands need to differentiate themselves visually to avoid being confused. Differentiation is achieved through brand identity design—a range of elements that work together to create a distinctive picture of the brand in our minds.
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